Sofie Lovelady is a British Columbia-born artist and recent BFA graduate from UBC Okanagan (traditional unceded territory of the Syilx), currently working out of Montreal (traditional unceded Tiohtià:ke territory).

Lovelady is interested in the representation of bodies in popular media, and the archival of found images from vintage and contemporary magazines/advertisements and mass-circulated graphics. Working with found images offers insight into evolving beauty ideals that are reflected through media, as well as the apparent objectification of female bodies for capitalist visual strategies. Combining images and text allows Lovelady to express her experience maturing during a highly digital age with overly-exploited public female figures. Re-appropriating images acts as a process of addressing the ideas of possession and gaze; while still expressing the ever-present discomfort and uncertainties that accompany navigating self-image in the hypersexualized world of popular media.

What’s Mine is Yours will be on view in the Members’ Gallery from February 24 - March 18, 2023.